When It’s Time to Replace Your Beauty Products – Beautycounter

Although most of us throw out milk when it’s past its prime and swap an out-of-season bag for a new style, when it comes to skin care and cosmetics, many of us hold onto products for far too long. To help you figure out when products have expired—potentially losing their efficacy or becoming contaminated—check out […]

Source: When It’s Time to Replace Your Beauty Products – Beautycounter

This was a great article for newbies and one of the most important things I learned was what that little open pot symbol with the number on it means…

DO check for expiration dates. Every one of our products notes the number of months that you can expect it to be safe for use. Look for a tiny period-after-opening (PAO) symbol of an open lid pot with a note like “12M,” which means the product’s lifespan is about 12 months from the time you open it if it’s been stored and used properly.

Don’t have time to sit and read the article yourself? I shared it this morning on Periscope so you can listen in here…

What You Don’t Know About Unpronounceable Beauty Ingredients – Beautycounter

You might assume that any ingredient with a long or difficult-to-pronounce name must be bad for you, but that’s a myth. Take a look at our product ingredient lists and you’ll likely find a few scary-sounding words—but, unlike what you may have been led to believe, that’s nothing to worry about. Why? Beautycounter uses the […]

Source: What You Don’t Know About Unpronounceable Beauty Ingredients – Beautycounter


Clean Your Routine For A Sweet ’16 Challenge Day 2

Yay! We’re doing things and making changes! Day 1 was to simply act! I hope you tweeted out the message

Cleaning my routine for a Sweet ’16 #BAAMS16

If you haven’t already go ahead and commit now!!! What are you waiting for? The first challenge I gave myself was to decrease the amount of potential BPA contamination my family was exposed to. This is not an easy feat! I had already started by getting mason jars a few months ago for my husbands lunches. The more I read about the effects of BPA and how getting BPA free plastics didn’t really help since the substitutes aren’t much better the less comfortable I felt feeding my kids from plastic plates and forks etc.

The challenge for today is to learn about a harmful ingredient that your family is probably encountering that you can ban from your home. I chose BPA, you can use the same one or choose something entirely different. Let me know what you decide! Scope about it, post some Instagram pictures, a Snapchat, Tweet whatever you are comfortable with. Don’t forget to hashtag it #BAAMS16. I will be looking for and interacting with your posts so try and keep them informative.


Want to learn more about BPA?


BISPHENOL A (BPA) A hormone disruptor that may also alter DNA. It’s used in plastics and resins. Found in: plastic bottles, lining of aluminum food cans, possibly in eyeshadow, and styling gel.

A Safer World For Our Kids

If you have kids, know kids, shop for kids or were once a kid yourself , here are a few things you should know…..

As you’re getting ready to do some holiday giving please keep in mind while there are lots of cute gifts for kids that claim to be non-toxic, hypo allergenic etc most of the chemicals in those cute bubble baths, kiddie shaving cream and beauty sets have not been tested or regulated by our government. While the US has only banned 11 chemicals from our personal care items other countries have banned over 1,000. If you really want to share your love with a gift to the cute kids in your life please avoid these caustic products that may contain known carcinogens,


The must watch video for any parent or parent to be who is concerned about the health and development of their children.

Source: A Wake Up Story | Healthy Child Healthy World


If you are like most of us you have never thought about the safety of your childs car seat beyond how it can protect them in an accident. While that is a very important aspect we also need to be aware of how a car seat can harm it’s occupants during regular daily use…

The latest research on toxic chemicals in children’s car seats was released today by the nonprofit Ecology Center  at the consumer-friendly site,  Nearly three-quarters (73%) of seats tested contained hazardous halogenated flame retardants and over half contained non-halogenated organophosphate flame retardants, some of which are hazardous as well. The study finds that the flame retardant chemicals and alternatives used by companies are poorly regulated, putting consumers at risk, and questions the fire safety benefit of using these chemicals. Top rated companies in the study, Britax and Clek, have been proactively implementing policies to reduce hazards in their products while still meeting all safety standards. The poorest performing company was Graco.


The number of American children with learning and developmental disabilities has been climbing over the past decade, reaching nearly one in six by 2008. Read Safer Chemicals Healthy Families’ report to learn more, and see the top ten chemicals suspected of causing developmental neurotoxicity. 

Common Preservative in Personal Care Products Linked to Breast Cancer | EWG

Low levels of chemical preservatives widely used in cosmetics, shampoos, skin lotions and other personal care products may be linked to breast cancer, according to a new study from researchers at the University of California, Berkeley.

Source: Common Preservative in Personal Care Products Linked to Breast Cancer | EWG

In the meantime, consumers should avoid long-chain parabens – butylparaben, propylparaben, isopropylparaben and isobutylparaben – by reading product labels and using EWG’s Skin Deep® to find products with safer ingredients.


Beautycounter Asks Congress To Clean Up Cosmetics

This week our Founder and CEO Gregg Renfrew will head to Washington, D.C. to ask Congress to prioritize safe beauty. The last time Congress passed a major law overseeing the cosmetic industry was in 1938. The law, which is only one and a half pages long, does little to protect our health; harmful cosmetics ingredients are allowed in the products we put on our bodies every day. On the other hand, the European Union has banned or restricted nearly 1,400 chemicals from cosmetics. It’s safe to say the U.S. is dangerously behind the times.

Beautycounter’s mission is to get safe products into the hands of everyone. Our game-changing Ingredient Selection Process starts by banning over 1,500 of the industry’s worst offenders. We go on to screen each and every ingredient to ensure none have links to health impacts like cancer, infertility, hormone disruption, and early puberty.
In addition to making safer products now, we work toward our mission for the future in three big, overarching ways:


We believe in empowering people to make more informed, safer choices in their lives. Every time our staff or our field of Independent Consultants speaks about this issue, people learn, often for this first time, that small exposures to toxic chemicals can have a big impact. We share trustworthy information so that you can make healthier choices at home—from beauty to cleaning products to safer mattresses. Our buying guides and partner tools—like the EWG Skin Deep database—arm consumers with better information. You play a part by sharing this important information with your friends and family.

Moving the Market

Making safer products in a virtually unregulated industry isn’t easy. We work with ingredient suppliers and formulators that understand our mission and are willing to move beyond the status quo. We also partner with universities, companies, and organizations to share ingredient information, test chemicals lacking safety data, and collaborate on projects that will move the market toward safety and transparency.

Advocating for Better Laws

We advocate for stronger, smarter laws on cosmetics and personal care products. We know that in order to make products safer for everyone, we need to fix our broken system. Not only will reforming our laws protect public health, but it also has the potential to help businesses innovate, which is good for our industry and for the U.S. economy.

Gregg said it well:

“Reforming our laws isn’t a pipe dream. It is needed, practical, and possible. And it is happening as we speak. Earlier this year, Beautycounter helped pass one of the strongest consumer protection laws in the country. We worked with partners in Oregon to restrict more than 66 of the most toxic chemicals in children’s products. And we’re not stopping there. Now we need our leaders in Washington to prioritize safe beauty and protect our health.”

We believe our mission-driven approach to product safety is the best way to truly clean up the beauty industry. And in all three of these categories, you play an important role.

Our meetings in Washington, D.C. will be amplified if you do your part back home. Ask Congress to prioritize safe beauty, and then tell your friends and family to join the movement for better beauty.



Your Beauty Products May Not Be Safe and Congress is Finally Stepping In

Congress may finally start regulating the beauty industry. (Photo: Getty Images)

Your lipstick, your moisturizer, your shampoo — products you use every day— could be dangerous and lead to a variety of health problems. What’s even scarier is no one is regulating the chemicals that go into your products, as the government hasn’t made industry regulations since 1938. This week Congress moved closer to reining in the largely unregulated beauty industry with a congressional briefing of beauty experts including Gregg Renfrew, the founder and CEO of Beautycounter, a company whose brand ethos is about safety.



Gregg on CBS Morning

So about last night … An amazing event in DC with a call to action on cosmetic reform and then today’s link our feature on CBS Morning if anyone wants to watch. 😎